🐉 China Watch: Nigeria’s online content creator market has boomed. Can the skit-makers and streamers make it pay? — Global Implications Explained
📰 The Guardian International News
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Social mediaNigeriaTikTokAfricaDigital media 📅 15 March 2026
As platforms make less from advertising, creators are struggling to monetise work – leading to calls for more government investment and tax breaks On a...
As platforms make less from advertising, creators are struggling to monetise work – leading to calls for more government investment and tax breaks
On a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production.
Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscripted behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who is issuing instructions, rehearsing lines and performing caricatures.
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📰 Source: Nigeria's online content creator market has boomed. Can the skit-makers and streamers make it pay?
🔗 Published by The Guardian · 15 March 2026
ℹ️ This is an editorial summary for informational purposes. All facts and reporting credit belong to The Guardian. Read full article →
